Posts by members
Icon – Bill Imada
Bill Imada is Chairman and Chief Connectivity Officer of IW Group, a fully integrated marketing communications agency specializing in the growing multicultural communities. For more than three decades, Bill and his team have played a critical role in reaching the growing Asian American, Native Hawaiian, Pacific Islander, Hispanic/Latinx, and LGBTQ+ communities. Bill’s areas of expertise…
Read MoreInnovate NY: Building Better Contextual Solutions Webinar
View Video This popular series is back, providing an opportunity for communications professionals to learn about the latest technologies available to marketers today from those who are leading the charge. Presented by The AD Club of New York in partnership with Yieldmo Date: Thursday, May 11th, 12pm – 1pm Location: Zoom While contextual targeting has…
Read MoreWellness in Business: Sustainability
Q&A with Jenna Cosenza, Associate Director, People Strategy & Development, Momentum Worldwide How do you sustain talent in your company? How can companies sustain purpose-driven initiatives and business practices? How do you sustain talent? By making the experience of working at our business unlike any other. An experience that puts people at the center.…
Read MoreAdvertising People of the Year 2023
Date: June 7th
This esteemed award originally established in 1959 recognizes individuals active in furthering industry standards, creative excellence, and responsibility in areas of social concern in five different categories.
Read MoreInsights from Beachfront’s CTV Marketplace
Greetings! In the fast-paced and exciting Connected TV (CTV) landscape, the second half of 2022 was defined by multiple watershed moments. Nielsen reported for the first time that streaming had surpassed cable television in terms of time spent viewing. Media juggernauts Disney and Netflix launched ad-supported streaming tiers, signaling that SVOD’s grasp on CTV was…
Read MoreUGG Uses Weather Triggers to Boost Purchase Intent for its New Collection
By Carlin Jessop, original post appears here. In today’s competitive marketing landscape, well-established brands are constantly searching for innovative ways to generate excitement and promote their new product launches, while finding innovative ways to connect with in-market buyers. Digital out-of-home (DOOH) technology offers cutting-edge capabilities that enable notable brands, like UGG, the opportunity to launch…
Read MoreThe SXM Media Culture Trends Report
Beyonce’s Renaissance. Bad Bunny’s epic tour. Kate Bush becoming a Gen Z icon. All of the world’s events are translated, contextualized, and celebrated through audio. It’s the proving ground for what’s hot and what’s to come. Explore by clicking below.
Read MoreTech Layoffs Will Prompt CMOs to Seek Agency Partners
According to data from Winmo, almost a third (31%) of tech brands that reported layoffs in Q4 2022 and/or Q1 2023 have hired new CMOs and/or agency partners in Q1 2023. Groupon, for instance, filled a long-vacant CMO seat this January, the same month it laid off some 500 employees, while NetApp, which cut 8% of its global…
Read MoreThe State of Consumerism: Global Privacy & Fundamental Rights
Q&A with Matt Belanger, VP Director of Digital Communications Strategy, NA, Momentum Worldwide As years go on, technology becomes smarter. How is your agency/brand/clients utilizing technology such as social media to target your audience while also abiding by their privacy and rights? Instead of reeling at the changes in privacy rights and sitting at a…
Read MoreIcons, Rockstars, & Innovators – Lynnwood Bibbens
Lynnwood Bibbens is a serial entrepreneur and the CEO & Founder of ReachTV. As CEO, Bibbens has taken a leadership role in identifying new markets and opportunities for the ReachTV Network, resulting in the Company’s seminal sales, distribution and partnership deals with world-class traditional and digital media and technology powerhouses. Bibbens has led the Company’s…
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