The Club Insider
Sports Business Journal – How Far Will World Cup’s Ad Impact Go?
Sports Business Journal – “How far will World Cup’s ad impact go?” SBJ recently featured Marty Blich, our Head of Sports Investment and Content Partnerships, in a piece looking…
Broadsign’s New 2026 Programmatic OOH Trends Report
Earlier this week, Broadsign released a report that captured billions of transactions and Place Exchange SSP’s to understand how the programmatic market transacted in 2025. To learn more about…
OUTFRONT Media Announces New York Jets Partnership, Key Hires, and Second Quarter Results
On Wednesday, August 5th, OUTFRONT announced a new partnership with the New York Jets. Legendary Jets icon Bart Scott hosted the partnership unveiling during a “Back to Football” campaign event,…
Beyond the Algorithm: The New Creator Playbook
For years, marketers have focused on understanding the algorithm—how to optimize for it, work with it, and ultimately win it. But today’s consumers are quietly changing the rules. Rather than…
Measuring What Matters: Building a More Complete View of Impact
Marketers have never had more information available to them, yet greater access to data does not always produce greater confidence in decision-making. Across media, commerce, customer experience and brand measurement,…
The ADVERTISING Club of New York Names Five New Board Members and Recognizes Exceptional Volunteerism
NEW YORK, July 27, 2026 – The ADVERTISING Club of New York, the industry’s leading professional organization representing the advertising, media, marketing, and ad-tech industries is pleased to announce the appointment of five individuals to…
Advertisers and Agencies Have Adopted AI. Now They Need to Prove It Works.
Artificial intelligence has moved quickly from experimentation to everyday use across advertising and agencies. AI already matters to marketing, media and creative work. What remains to be seen, however,…
The AI Adoption Gap: Organizations Don’t Have an AI Problem, They Have a Business Problem They Haven’t Pinned Down
Byline: Co-Authors Jean Marc Papin, Blue Wind Advisory & Pedro L. Rodriguez, PLR Group Inc. If there was one theme that emerged from conversations at Cannes Lions this year, it was this: organizations…
Young Pro Corner: Florencia Luna, Senior Art Director, Burson New York
Florencia Luna Senior Art Director, Burson New York Florencia creates ideas and crafts visual narratives that help brands connect with people in meaningful ways across earned, social, and integrated campaigns,…
Young Pro Corner: Alana Meraz, Manager of Media Partner Promotions, NWSL
Alana Meraz Manager of Media Partner Promotions, NWSL What first drew you to the advertising/marketing industry? Once I got a taste of the sports business innerworkings, I knew that’s what I wanted…