The Club Insider
First Time Super Bowl Advertiser Hits & Misses
Fluent, a leading ad tech company specializing in digital customer acquisition, conducted a nationwide survey of U.S. consumers before and after Super Bowl XLIX in order to find out which…
Key Takeaways from The AD Club’s Inaugural Measurement:NOW Conference
On January 29th at our first Measurement:NOW Conference, we learned a few things about how measurement is used now and how invaluable smart and addressable data is today for the…
Advertising Age Ad Review: The Super Bowl That Made You Cry
This Might Have Been the Dad Bowl, but It Definitely Wasn’t Your Daddy’s Super Bowl By Ken Wheaton. Published on February 01, 2015 Look at me. Now look at…
AD CLUB LEADERS: SUPER BOWL PREDICTIONS
This month, The AD Club asked several esteemed members and valued thought leaders in the industry this question: What are your predictions for Super Bowl XLIX? Here’s what they had to…
3 Golf Sponsor Commercials Matching Right Players With Right Brand
Posted by Ron Amodio on Mon, Dec 29, 2014 @ 12:23 PM Your company is involved in professional golf and has hired a Touring Pro to represent your brand. Your…
Congrats Ad Age 2015 Agency A-List
Transformation: That’s what set Ad Age’s Agency A-List honorees apart this year. In a rapidly changing industry, these agencies led the way. Check out the full list of winners here.
Boosting Local Search Results with Cross-Device Retargeting
Local search provides one of the most cost-effective solutions for delivering qualified leads to national brands and business owners. However, prospective customers sometimes need a bit more time, often jumping from local…
The Law of Service at Work in Advertising and The Big Rewards
STAFF , JANUARY 22, 2015 By Valerie Graves, Creative Consultant and Author of an upcoming book, Pressure Makes Diamonds. Look for her on Meta and Linkedin. Being part…
The AD Club of NY Rings the NASDAQ Opening Bell for Diversity
Yesterday, The ADVERTISING Club of New York took part in an iconic New York moment – ringing the NASDAQ Opening Bell in honor of diversity. What a way to start…