The Club Insider
THE ADVERTISING CLUB OF NEW YORK's FOUNDATION
THE ADVERTISING CLUB OF NEW YORK’s FOUNDATION is working to build and connect a community of diverse and inclusive talent. It’s where our talent pipeline comes to life! The Foundation’s…
Insights on the Social Advertising Landscape from Shilpa Bisaria, Senior Director, Strategy and Operations, Turner Ignite
Thanks for speaking with us, Shilpa. Tell us about your role at Turner. What is Launchpad all about? My pleasure! Thanks for having me here. I joined Turner Ignite’s Launchpad team to…
Jesse Semchuck | Director of Search, Display, and Performance Marketing | Purple
What emerging technologies or innovations will have the biggest impact on your branding strategy in 2019? Predictive modeling for multi-touch attribution. Within the next…
ADTHINK 23: A Night of Inspiration and Solutions
With the year wrapping up, we held our last ADTHINK event of 2018 at Subculture, an intimate, underground theater-style urban oasis, hosted by The ADVERTISING Club of New York and…
NAD’s Buzzfeed Decision May Be A Roadmap For Affiliate Marketing
By: Allison Fitzpatrick and Gary A. Kibel The National Advertising Division (NAD) recently declined to review the statements made by BuzzFeed, Inc. (BuzzFeed) about a moisturizer in one of its…
Andrew Keller on working at Meta: 'I now respect the media side more'
By Charlotte McEleny of The Drum Putting a creative mindset into a media-driven platform has created balance on both sides, says Meta global creative director Andrew Keller. Former CP&B chief exec and global…
Holiday shoppers are looking for your help: Are you listening?
Byline: Scott Falzone, Managing Director, Google The launch of the next generation smartphone rings in the holiday season for the Telecom industry. The holiday season boosts demand for older smartphone…
From The ANDYs to Ogilvy: How Two Ad Students Danced into their Dream Job
Two students submitted their ANDY entry form and realized their dream of becoming an award-winning creative team could actually come true. On a crisp July morning in Amsterdam, Seth Mollerup…
Leveraging Upper Funnel Tactics in B2B
B2H (Business to Human) Marketing and Tapping into Human Emotion Why don’t more B2B marketers focus on mid to upper funnel marketing tactics like video, display, Programmatic or Advanced TV?…
California Strengthens Privacy Projections with New Privacy Law
By: Richard S. Eisert, Gary A. Kibel and Vivian Wang The California legislature recently passed the California Consumer Privacy Act of 2018 (the Act), which imposes significant privacy-related obligations on…