Blogs

Innovator — Enrique Arbelaez   Enrique Arbelaez is a visionary in marketing and cultural intelligence, driven by a passion to empower diverse voices and create lasting impact. Hailing from a small town in Colombia, Enrique’s journey to becoming a leader in the U.S. marketing world is marked by resilience and purpose.  He co-founded CIEN+, Human…

Icon – Andrea Diquez Andrea Diquez is the Global CEO of GUT. As an Executive Leader, she is known for building iconic brands, driving organizational transformation and delivering high impact results. Since she was appointed Global CEO of GUT in 2022, the agency was honored as the #10 Ad Age A-list Agency in 2023, Adweek’s…

We’ve seen culture marketing & trendjacking activations surge this year. They’re arguably the hottest social/influencer marketing movement (besides “AI” ofcourse). But in an increasingly noisy environment with pretty much all brands catching on to the same open secret, how can brands truly breakthrough in the current attention economy? With a media impact value (MIV) estimated…

With the marketing and advertising industry being the first to stay abreast with trends, it’s important that leaders are continuously up to speed. In what ways are you staying ahead? Constantly evolving and staying in tune with consumers’ expectations and interests is essential to staying ahead! In recent years, we’ve evolved beyond traditional advertising methods…

Rockstar – Mebrulin “Meb” Francisco Mebrulin (Meb) Francisco has recently been appointed EVP of Data Product for Choreograph after serving as Global Data & Martech lead for EssenceMediacom for GroupM. As head of the Data Product, she integrates both structured and unstructured data to extract value in every signal. She is a strategic data partner…

Innovator – Marie Rojas Marie Rojas is a Senior HR Executive with extensive experience in dynamic organizations and a strong champion for company culture. Born in Puerto Rico and raised in Spanish Harlem, she brings authenticity and a forward-thinking approach to leadership, empowering others and leading by example. As Head of People at Ogilvy New…

In the rapidly evolving landscape of Digital Out-of-Home (DOOH) advertising, innovation is not just an advantage—it’s a necessity. As the CEO of a fast-growing DOOH company, I’ve witnessed firsthand how integrating cutting-edge trends into our business model accelerates growth and maintains our relevance. We’ve long recognized the untapped potential of social media content beyond its…

Icon – Roberto Alcazar Roberto led 305 Worldwide to becoming Best Small Agency of the Year, three times in a row (Muse). Under his leadership, the agency has also received numerous Platinum and Gold awards for client work and personally, in 2023, he was named to the prestigious Adweek 50 and Crain’s Notable Leaders in…

Rockstar – Kathleen Andrade Kathleen Andrade is the Senior Brand Manager of Oral Care at Haleon Mexico, leading Sensodyne and Corega. With a strong background in media strategy at WPP and Publicis, she led award-winning campaigns for clients like UPS. Transitioning to brand management, she excelled at Prestige Consumer Healthcare and Haleon US, driving growth…

Marketing and Advertising Leadership in the Modern Era – A New Dynamic As a leader in the modern era, specifically in the marketing and advertising industry, do you feel it is important to take risks to ensure positive results as a team leader? Do you believe this leads to growth? Yes, taking risks has always…