Blogs
Rockstar – Senna Bayasgalan
Senna Bayasgalan (she/her) is a dynamic marketing leader who is deeply committed to building a more equitable world and helping individuals reach their full potential. Currently serving as Managing Director of Marketing & Communications at Global Private Capital Association and Head of Partnerships and Programming at Asians In Advertising, she is also a highly…
Read MoreIcon – Peggy Ang
Peggy Ang is a dynamic award-winning C-Suite leader in global marketing, strategy, operations and organizational transformation. She has brought new levels of market resonance and business performance across categories through an unflinching focus on consumer lifestyles, market dynamics, creative excellence, and continuous operational efficiency. She is currently President of Polar Electro, Inc. where she…
Read MoreInnovator – Fahad Khawaja
Fahad Khawaja is a leading community builder and catalyst for transformational growth, with a deep belief that we build a better future by bringing the margins to the mainstream and doing well by doing good. His work transforms organizations with purpose, products, and people at the core, bridging community and culture to design for…
Read MoreRockstar – Michelle Wang
Michelle Wang is the Chief of Staff at BENlabs, the world’s largest entertainment AI company, where she helps scale and evolve the business through solving complex strategic and operational challenges. With a focus on driving value as well as efficiencies, in 2022 Michelle brought in the process of OKR’s (Objective and Key Results) goal setting…
Read MoreIcon – Bill Imada
Bill Imada is Chairman and Chief Connectivity Officer of IW Group, a fully integrated marketing communications agency specializing in the growing multicultural communities. For more than three decades, Bill and his team have played a critical role in reaching the growing Asian American, Native Hawaiian, Pacific Islander, Hispanic/Latinx, and LGBTQ+ communities. Bill’s areas of expertise…
Read MoreWellness in Business: Sustainability
Q&A with Jenna Cosenza, Associate Director, People Strategy & Development, Momentum Worldwide How do you sustain talent in your company? How can companies sustain purpose-driven initiatives and business practices? How do you sustain talent? By making the experience of working at our business unlike any other. An experience that puts people at the center.…
Read MoreInsights from Beachfront’s CTV Marketplace
Greetings! In the fast-paced and exciting Connected TV (CTV) landscape, the second half of 2022 was defined by multiple watershed moments. Nielsen reported for the first time that streaming had surpassed cable television in terms of time spent viewing. Media juggernauts Disney and Netflix launched ad-supported streaming tiers, signaling that SVOD’s grasp on CTV was…
Read MoreUGG Uses Weather Triggers to Boost Purchase Intent for its New Collection
By Carlin Jessop, original post appears here. In today’s competitive marketing landscape, well-established brands are constantly searching for innovative ways to generate excitement and promote their new product launches, while finding innovative ways to connect with in-market buyers. Digital out-of-home (DOOH) technology offers cutting-edge capabilities that enable notable brands, like UGG, the opportunity to launch…
Read MoreThe SXM Media Culture Trends Report
Beyonce’s Renaissance. Bad Bunny’s epic tour. Kate Bush becoming a Gen Z icon. All of the world’s events are translated, contextualized, and celebrated through audio. It’s the proving ground for what’s hot and what’s to come. Explore by clicking below.
Read MoreTech Layoffs Will Prompt CMOs to Seek Agency Partners
According to data from Winmo, almost a third (31%) of tech brands that reported layoffs in Q4 2022 and/or Q1 2023 have hired new CMOs and/or agency partners in Q1 2023. Groupon, for instance, filled a long-vacant CMO seat this January, the same month it laid off some 500 employees, while NetApp, which cut 8% of its global…
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