Blogs
VMLY&R DSG Thought Leadership: Back-to-School
VMLY&R DSG Thought Leadership: Back-to-School From Noel Cottrell, Chief Creative Officer, Kansas City, VMLY&R With the pandemic leaving a trail of uncertainty and shoppers getting a head start on things for the classroom, how can marketers prepare for back-to-school season in terms of messaging? To state the obvious, back-to-school (BTS) 2021 has been like no…
Read MoreThe ADVERTISING Club of New York Celebrates 125th Anniversary with a Time Capsule to be Sealed until 2046 and Announces Incoming Board of Directors
NEW YORK, July 28, 2021 (GLOBE NEWSWIRE) — The ADVERTISING Club of New York, the industry’s leading professional organization representing the advertising, media, marketing, and ad-tech industries is celebrating their 125th anniversary this month. To honor this important milestone, The Club has created a time capsule and is inviting the community to come together to celebrate this…
Read MoreNew Business Imperatives: What Diversity and Inclusiveness Mean for Advertising
New Business Imperatives: What Diversity and Inclusiveness Mean for Advertising From Ivan Guzenko, CEO & Co-Founder, SmartyAds Inclusiveness and diversity in advertising push brands past traditional assumptions about who their audience is and what they want. This kind of marketing speaks to broader audiences of all races, cultural backgrounds, religious beliefs, sexual orientation, age or social…
Read MoreAgency and Brand Magic of Embracing Intersectionality
Agency and Brand Magic of Embracing Intersectionality Ultimately to remain authentic, brands need to stand with underrepresented communities all year round, so as we enter into pride month, how do you think brands should support the LGBTQ+ community? A good start is employee integration through volunteer work and charity contributions. Most companies don’t need to…
Read MoreNot An Ordinary Sales Pitch
Not An Ordinary Sales Pitch The General Presentation Deck is perhaps the most important sales collateral for a media company…and the pandemic may have done away with it for good. The pandemic forced B2B buyers and sellers to go digital in a massive way. AD Club members and digital entertainment company, Collab, took inspiration from video platforms YouTube and…
Read MoreHEY BRANDS, WE ARE LGBTQ+ 24/7/365
HEY BRANDS, WE ARE LGBTQ+ 24/7/365 From Member Glen Peden, VP Group Creative Director, Momentum Worldwide, NY I love Pride month and everything it represents—visibility, representation, respect and a celebration of diversity. As a gay man, I have been fortunate to witness so much progress in our fight for equality during my lifetime, but we still…
Read MoreThe Importance of Agency Culture to AAPI Visibility and Growth
The Importance of Agency Culture to AAPI Visibility and Growth From Member Deb Fong, Global Health Leadership, Strategic Health Initiatives at Omnicom We would love to learn more about your background and origin story. How has your experience as an Asian in this industry impacted your career journey? I am fortunate to work in a…
Read MoreNarrowing AAPI Leadership Gap Through Cultural Competence
Narrowing AAPI Leadership Gap Through Cultural Competence From Member Reema Rao-Patel, Strategy Director at Highdive We would love to learn more about your background and origin story. How was your experience as an Asian in this industry impacted your career journey? I am a first-generation Indian American. So, I have to constantly balance navigating the…
Read MoreBoard Member Spotlight: Narrowing. The Gap for AAPI Leadership Plus Platform Accountability
Board Member Spotlight: Narrowing The Gap for AAPI Leadership Plus Platform Accountability Rick Song, AD Club Board Officer and Director, and SVP Group Head, Digital, Nielsen For those identifying as Asian American or Pacific Islander, has your experience in this industry impacted your career journey? If so, how? As an Asian American born and raised…
Read MoreThe Washington Post’s new collaboration with Barbie focuses on empathy, grants unlimited digital access to journalism
The Washington Post’s new collaboration with Barbie focuses on empathy, grants unlimited digital access to journalism Purpose-driven storytelling is a key capability of WP Creative Group, and now the team has aligned with Barbie to encourage and acknowledge the power of empathy, timed to their latest campaign, ‘A Doll Can Help Change The World,’ that…
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