Blogs
Insights on Retail Marketing Today from Sarah Martinez, Vice President & Industry Lead, Retail, Oath
What are the best ways for marketers to create useful and meaningful connections with shoppers? One word: mobile. Mobile usage has skyrocketed. Today’s shopper wants enhanced multi-channel experiences, whether in-store, on desktop, or on mobile. In a recent Oath study, we found that consumers spend 5+ hours a day on their phones, and that number…
Read MoreThis year’s theme at The ANDYs: humanity (and other takeaways from the jury room)
If you’re anything like us, you’ve raised many an eyebrow at award show winners. You’ve wondered “Why did that piece win?”, “Why not that other piece?”, or simply, “What were they thinking?” Well, ladies and gents, believe it or not, we finally got some answers to those burning questions. This year, the Andy Awards…
Read MoreNCAA Obtains Injunction Over "March Madness" and "Final Four" Trademarks
By: Brooke Erdos Singer, Partner Advertising, Marketing & Promotions Louis DiLorenzo, Associate Advertising, Marketing & Promotions The U.S. District Court for the Southern District of Indiana sided with the National Collegiate Athletic Association (NCAA) and awarded a permanent injunction against game developer Kizzang Inc. (Kizzang) over a mobile and online game that infringed the NCAA’s…
Read MoreWith GDPR Deadline Looming, Ad Tech Community Proposes Collaborative Industry Solution
By Richard S. Eisert, Gary A. Kibel and Justin Lee With just weeks remaining before the European Union’s General Data Protection Regulation (GDPR) becomes enforceable, the Interactive Advertising Bureau’s Technology Laboratory (IAB Tech Lab) has published an OpenRTB GDPR Advisory explaining how a collaborative information sharing process may help ad tech companies comply with the…
Read MoreHere's Your Chance To Showcase Your Side Project Art
New York, NY – TBD – Times Square Arts announced today that they have partnered with The ADVERTISING Club of New York and are seeking submissions of original moving image art from artists working in the field of advertising. The winner’s work will be exhibited on participating electronic billboards in Times Square as the…
Read MoreSports Data from Andrew Lafiosca, SVP, Teams & Brands Business Lead, Nielsen Sports
Click Here for Nielsen Sports Data
Read MoreJon Gottfried, Co-Founder & CMO, Major League Hacking
What changes in consumer viewing habits and audience engagement will have the greatest impact on viewing in traditional, linear TV? One of the biggest changes we’re seeing is the shift towards mobile consumption of media. It’s no longer an experience where people sit on their couch with their friends watching TV. People are watching bite-size…
Read MoreTHE STABLE’S CHATS: COULD AWARDS JURIES DO A BETTER JOB?
Rightly or wrongly, awards copped a beating last year. Advertising has been having a love-hate affair with awards since the first awards program dared to judge its work. Most of the major awards programs have made changes this year to win back hearts. But what about the actual judging process? Could jury rooms do it…
Read MoreIcons and Rock Stars – Jimmy Smith!
Jimmy Smith – Chairman & CCO of the Amusement Park Universe: Many people know how influential advertising greats Tom Burrell, Alma Hopkins, Lewis Williams, Jo Muse, Dan Wieden, John Jay, Jim Riswold, Jon Kamen, David Lubars, Lee Clow, Michael Roth and funk legend, Bootsy Collins have been in the career of Jimmy Smith. However, what…
Read MoreIcons and Rock Stars – Geoff Edwards!
Geoff Edwards, newly appointed, VP, Executive Creative Director, R/GA LA Featured on the cover of Creativity Magazine’s inaugural “Creativity 50” and Boards Magazine‘s “Top 50 Art Directors” in America, Geoff Edwards’ acute sensitivity to the potential of storytelling has fueled his career while inspiring others at the same time. As Co-Head of Creative at CAA…
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