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Momentum's Commitment to Inclusion; Q and A with Jennifer Frieman, Chief Talent Officer, Momentum Worldwide
Does your company/agency have any D&I initiatives? If so, what are they? What D&I initiatives are you most proud your company supports? We have been dedicated to expanding diversity and inclusion, not just by changing the tapestry of our talent pool, but by changing the landscape of the talent pipelines that feed our future. At Momentum, one of our…
Read More10 Interesting Things You May Not Know About Super Bowl Advertising
(written in February 2023, updated February 2024) Advertising during the Super Bowl is a privilege for any advertising professional, not only because of the one hundred million people tuning in every year — making it the most watched program in the US — but also because of the incredible amount of resources it takes to…
Read MoreOUTFRONT Media Celebrates Black History Month with Inspiring OOH Campaigns, Ad Age Partnerships, and Community Collaborations
NEW YORK, Feb. 5, 2024 /PRNewswire/ — OUTFRONT Media (NYSE:OUT), one of the largest out-of-home media (OOH) companies in the U.S., is proud to announce its extensive plans for Black History Month. This year’s celebration features inspiring out of home (OOH) initiatives, a renewed partnership with Ad Age for the Black Creative Excellence Campaign, and impactful collaborations with communities…
Read MoreThe Importance of Human-Centricity: Yasuharu Sasaki, Head of Digital Creative and Executive Creative Director, Dentsu, Inc.
We asked our 2020 ANDYs jury their thoughts on what the new year will bring us in the advertising industry and Yasuharu Sasaki shared: What creative trends do you think you’ll see in 2020? Human-centric. Digital is everywhere, and people have got a lot of convenient tools and interesting experiences. However, they are still in…
Read MoreOut-Of-Home Must Transcend Advertising
Out-Of-Home Must Transcend Advertising by Karl Greenberg I nearly embarrassed myself. I was at The Advertising Club’s Wednesday event in New York on the state of the OOH marketplace. During the first panel, moderated by our own Steve McClellan, I was about to stand up and ask about new out-of-home marketing technology as a channel…
Read MoreImpact for Good – Brands that Move NY Invest Media Dollars in NY
Transit systems don’t just move people; they ensure the vitality of our cities. In fact, the growth of New York City — its business districts, neighborhoods, retail footprint — and the subway system are intrinsically linked. The same can be said for bus routes and the rail network; transit is ‘demand responsive’ and built to…
Read MoreIcons, RockStars, & Innovators: Vita M. Harris
What makes you an Icon? Your authentic and influential leadership style that has contributed to your trailblazing career success. You have broken barriers, overcome adversity, and as a result, are a role model to many. Vita M. Harris is a dynamic industry leader. Throughout her career spanning 30+ years, she has developed innovative techniques and tools, resulting…
Read MoreCTV Ascends: Navigating the Future of Digital Advertising with Transparency
CTV Advantage Today and Tomorrow Connected TV (CTV) has not merely emerged; it has become the primary force reshaping how audiences interact with digital video content. As eMarketer’s 2023 forecasts reveal, over half of daily digital video consumption in the US now occurs on CTV, underscoring its role as the epicenter of the digital video…
Read MoreAdapting to New Technologies to Address Client Needs
Maria Breza, VP, Data Platform Operations shares what new technologies and related skills SXM Media has adapted most recently to address client needs. Across the podcasting industry, measurement, especially around brand safety and suitability, remains a barrier to entry for more brands entering the space. One tool we’ve just launched is a first-to-market brand…
Read MoreIcon – Donna Speciale
As President of U.S. Advertising Sales and Marketing at TelevisaUnivision, the world’s leading Spanish-language media and content company, Donna Speciale leads advertising sales and marketing across the company’s portfolio of broadcast, cable, digital, audio and live event platforms in the U.S. – including its renowned entertainment, news and sports properties as well as its ad-supported…
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