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CTV Ascends: Navigating the Future of Digital Advertising with Transparency
CTV Advantage Today and Tomorrow Connected TV (CTV) has not merely emerged; it has become the primary force reshaping how audiences interact with digital video content. As eMarketer’s 2023 forecasts reveal, over half of daily digital video consumption in the US now occurs on CTV, underscoring its role as the epicenter of the digital video…
Read MoreAdapting to New Technologies to Address Client Needs
Maria Breza, VP, Data Platform Operations shares what new technologies and related skills SXM Media has adapted most recently to address client needs. Across the podcasting industry, measurement, especially around brand safety and suitability, remains a barrier to entry for more brands entering the space. One tool we’ve just launched is a first-to-market brand…
Read MoreIcon – Donna Speciale
As President of U.S. Advertising Sales and Marketing at TelevisaUnivision, the world’s leading Spanish-language media and content company, Donna Speciale leads advertising sales and marketing across the company’s portfolio of broadcast, cable, digital, audio and live event platforms in the U.S. – including its renowned entertainment, news and sports properties as well as its ad-supported…
Read MoreRockstar – Pilar Mera
Pilar Mera is the Global Director of Diversity, Equity & Inclusion at NBCUniversal leading their Employee Resource Groups – a footprint of over 225 leaders, 135 chapters, 25 locations and more than 12,000 Members. A seasoned marketer for leading brands in the media and entertainment industries, she was formerly the Director of Trade Marketing for…
Read MoreMeet The Fellows: Bernice Veloz
Before starting her new role as Senior Account Manager at Culture Trip, Bernice was an experienced Content & Partnerships Manager at Publicis Media Groupe. She has a history of developing and executing integrated marketing campaigns for Metro by T-Mobile, Liberty Mutual, eBay and Campbell’s Soups Company. A “Multicultural Marketing Guru in Training” Bernice is…
Read MoreSXM Media: The Advertiser’s Guide to the Holidays
There’s Snow Time Like the Present We’re currently at the peak of summertime. The sun’s a-blazin’, kids a-playin’, and your media budget is rampin’ up for the holiday season. So what better time to bring you everything you need to know to ensure this year’s campaign resonates and differentiates? No one knows your industry better…
Read MoreInside the Evolving Workplace: Leadership, Employee Expectations, and the New Hiring Landscape
Q&A with Courtney Branson, Head of People at Grocery TV What are the top three priorities for leaders? Employees? Leaders Sustainable Business: Building an effective and efficient company through clear performance expectations and focused goals instead of over-hiring or overwhelming their team. Team Growth: Investing in the company’s future through holistic training, feedback, and diverse…
Read MoreFRESH COAT — THE STORY BEHIND OUR SHOP REPAINT
Published on June 23, 2023 by Jewel Addy in Daily Grind,Love,Technique and Tradition With nearly 20 years on the wall, we’ve painted thousands of public art murals for media, commercial, and community-oriented clients. Occasionally, we’ll also wield our brushes to beautify our workspace. Seven years of one shop design in Brooklyn and Los Angeles is a good run, but…
Read MoreREFLECTIONS OF A YOUNG ADVERTISING PROFESSIONAL
Coming into the seventh and final week of the A&M Series, a course offering presentations from masters of the industry who are redefining our business, audiences have gained tremendous insights and access to some of the brightest minds in advertising and marketing. On October 21st, Kris Magel, Chief Investment Officer, Initiative, discussed the key trends in media today from an agency perspective.…
Read More15 Seconds of Fabulous
OUTFRONT teamed up with GLAAD to bring you our Pride 2023 Campaign, 15 Seconds of Fabulous. For a donation of at least $15 to GLAAD, your photo, name, and message will be featured on billboards during your city’s Pride celebration or nationally. Hello fabulous fame! Use your 15 Seconds of Fabulous to show your Pride and support for…
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