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Icons, Rockstars, & Innovators – Tessa Green
Tessa Green’s career trajectory is filled with purpose, intentionality, and passion. On the heels of a 7-year career in the Banking and Telecommunication industries, Tessa embarked on a career in media focused on elevating brands and authentically connecting with consumers. She is an accomplished advertising and marketing leader with over 15 years of experience with…
Read MoreIcons, Rockstars, & Innovators – Marc Strachan
Always thinking forward, and looking for new ideas, Marc Stephenson Strachan brings significant credentials to the Marketing & Advertising Industry. Marc is currently the CMO of the ADGILE Media Group, the nation’s first tech- enabled truck-side media and promotional platform. Before establishing his Coaching practice, and The Arsenal Approach© to personal and professional development, Marc…
Read MoreCCPA Update: Blizzard of Bills to Amend Privacy Law Moves Forward in California Assembly
Authors: Gary Kibel and Richard Eisert The marketing industry’s head is on a swivel these days, trying to digest and prepare for various new privacy laws. None have gotten more attention than the California Consumer Privacy Act (CCPA). The California Assembly’s Committee on Privacy and Consumer Protection has approved a host of bills to amend…
Read MoreMeet The Disruptors: Jonathan Kriner, Director, Marketing | TVision
Where do you see more opportunities for disruption within your industry? TV has a viewability problem, which, as an industry, we’ve historically ignored because there was no way to truly measure it. The IPG Media Lab reports in recent research that 29% of all TV ads are not viewable – meaning they air to an…
Read MoreMeet The Disruptors: Alia Lamborghini, Vice President, Industry Lead | Verizon Media
Where do you see more opportunities for disruption within your industry? The travel industry is on the verge of disruption with the advent of 5G. Greater throughput and lower latency from the fifth generation tech will bring richer and more immersive experiences for both consumers and advertisers. Extended reality and motion capture are a…
Read MoreMeet The Disruptors: Matthew Maher, VP, Director of Strategy & Innovation | Media Assembly
Where do you see more opportunities for disruption within your industry? The largest opportunity for disruption in the advertising industry lies in voice. As adoption of voice continues its meteoric rise and Amazon and Google usher us into this “age of assistance,” media agencies, creative agencies and consultancies are scrambling to provide voice strategy as…
Read MoreMeet The Disruptors: Ted Florea, Global Board Member of Strategy | Forsman & Bodenfors
Where do you see more opportunities for disruption within your industry? For the last decade, disruption in the advertising and marketing world has meant technology-enabled efficiency. It’s been about faster and cheaper distribution, production, and deployment of data – the frames and pipes through which content flows. That disruption is largely complete. Now it’s time…
Read MoreMeet The Disruptors: Tatyana Zlotsky, Vice President and General Manager of Digital Marketing and Partnerships for Global Commercial Services | American Express
Where do you see more opportunities for disruption within your industry? There is a real shift in the industry to connect historically siloed marketing activities – specifically in digital and television. New platforms like addressable and connected television are creating opportunities that often require separate teams to collaborate together in a much more integrated way.…
Read MoreMeet The Disruptors: Jeff Tan, Managing Director of Product & Innovation | Dentsu Aegis Network
Where do you see more opportunities for disruption within your industry? The biggest opportunity for disruption within our industry is in the agency business model. The current FTE (Full-Time Equivalent) based, procurement-driven process means that agencies are commoditized. This is leading to a slippery slope race to the bottom that will only hurt client creativity…
Read MoreMeet The Disruptors: Jesse Horwitz, Co-Founder & CEO | Hubble Contacts
Where do you see more opportunities for disruption within your industry? I think we’re still in early innings for Direct-to-Consumer (DTC). The space is evolving and organizations are getting smarter. More focus on profitability. More focus on solving big problems in consumers’ lives with great product – the combination that frees up the kind of…
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