Posts by members
Media Buying Best Practices for Agencies: Improving Financial Reporting
Media Buying Best Practices for Agencies: Improving Financial Reporting From giant billboards on the side of the freeway to pop up digital graphics on your favorite website, advertising is everywhere. Agencies of all sizes can specialize in media buying, or the art of researching and buying ad space in both traditional and digital advertising platforms.…
Read MoreANNUAL SUMMER SOCIAL 2023
SAVE THE DATE THURSDAY, JULY 28TH; 5300 – 8:30 P.M. – MIDTOWN TERRACE, NYC
Join this always anticipated summer celebration when we welcome our incoming Board of
Directors and honor those stepping down for their service and dedication to The Club. Aside from
being one of the best networking opportunities of the year, we also recognize outstanding
members for their loyalty, volunteer spirit, and support on key programs and initiatives.
Representation Matters: Horizon Exec, Others Get Fab For Outfront’s Pride Campaign
Originally posted on MediaPost by Joe Mandese @mp_joemandese As part of a public service and trade promotion effort tied to June’s Pride month, Outfront Media will feature some media agency execs on digital out-of-home billboards in New York City and other major markets including Boston, Chicago, Philadelphia, New Orleans, and San Francisco. The month-long effort, in…
Read MorePride 2023 – What Brands Can Do To Stand Against Hate
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Read MoreReaping the Benefits of a Diverse Workforce
America is a diverse country and grows even more diverse each decade. By 2040, ethnically diverse groups will constitute the majority. Marketers and brand leaders are coming to terms that in order to keep pace with their market share and achieve revenue growth, they must not only understand this trend. but acknowledge and embrace…
Read MoreHow Leaders Can Inspire Those Around Them
From Carly Johnson, VP, Group Director of Strategy, NA, Momentum Worldwide In this day and age, it takes a special kind of leader to rise above the challenges that face them. Inflation, mental health concerns and initiatives around DEIBA all require careful consideration and understanding for true progress to be made. But what exactly…
Read MoreCreativity at the Forefront of Data-Driven Campaigns: 3 Takeaways from IAB Canada’s Panel
As the world of digital out-of-home (DOOH) advertising continues to grow, the rise of ad tech in the space has driven tremendous advancements in the capabilities available to advertisers. From programmatic buying and selling to in-depth measurement and data-driven dynamic creatives, we’re still only scratching the surface of DOOH’s true potential. With that in…
Read MoreOOH:NOW: The Mid-Year Review 2023
Webinar Air date: Wednesday, August 10th 12:00 – 12:45 p.m. EST
As part of the very popular OOH:NOW Series, The AD Club of NY will bring together leaders of key specialist shops and full-service agencies to discuss the industry trends they’re seeing this year. They will address concerns about the economic slowdown and the potential impact on OOH. And we’ll get their take on the future – what they’re leaning into and prioritizing as a consistent and/or emerging driver for growth as a channel.
Icon – Patrice Tanaka
Patrice Tanaka is a best-selling author, public speaker on business and life purpose, serial entrepreneur, co-founder of three award-winning, PR & Marketing agencies and the consultancy, Joyful Planet, focused on building purpose-driven individuals and organizations. Life and organizational purpose are the subjects of Patrice’s best-selling books, Beat the Curve and Performance360. She is also the author of…
Read MoreInnovator – Atit Shah
Atit Shah has been dreaming up transformative brand experiences for companies like American Express, Delta Air Lines, Converse, Walmart, The New York Times, JennAir, NBC, and Vevo since the early 2000s. He is the Chief Creative Officer for Digitas North America, driving activations born out of the fusion of creative, media, data, and technology. …
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