Posts by members

CES 2023 Rewind: Beyond The Tech Dentsu’s annual report: The annual CES show reveals compelling trends and innovations for the year. From immersive experiences re-defining customer service, learning, and retail, to new ways to consume entertainment and earn attention. This year’s CES showcase was built on sustainability, virtual experiences, self-care, and home automation. 4 lessons…

Advertising trends/predictions going into 2023 Q&A with Russ Rickey, PhD, VP Strategy, McCann Canada   I’ll dust off the old crystal ball and share what I see. Come back a year from now and call me out on where I went wrong, but don’t forget to share kudos for all I get right.   What…

Connected TV is the Channel to ‘Watch’ in 2023 From Anthony Susi, Director, Marketplace Development, Xandr 2022 was a transformative year for ad tech with significant developments in Connected TV (CTV). The advancements in the channel will continue to shape the future of advertising as we know it, making it the channel to “watch” in…

Web3, AI and Streaming Predictions Q&A with Elena Klau, Chief Strategy & Analytics Officer, Momentum Worldwide   What role do you think streaming platforms will take as we move into the new year? Streaming platforms will take a far more active role in ecommerce as the metaverse is further embraced as a retail and shopping…

Advertising Trends & Predictions Going into 2023 Q&A with Danny Parks, V.P. of Technology, Trigger XR This year was full of ups and downs for the industry, and 2023 promises to be no different. With the somewhat tepid response to the launch of the Meta Quest Pro, the publication of DAU numbers for Sandbox and…

How Brands are Advertising for the 2022 Holiday Season Q&A with Carly Johnson, VP, Group Director of Strategy, NA, Momentum Worldwide With inflation and consumers having to be more mindful of spend, how is your agency or brand planning to execute holiday ads? Like most consumers this year, we’re working hard to do more with…

Q&A: Tony Wells, SVP, Marketing at Verizon, and graduate of the US Naval Academy Tony Wells, SVP, Marketing at Verizon, is a graduate of the US Naval Academy. Following graduation, he was commissioned as a Marine Infantry Officer and served in roles from Rifle Platoon Commander to Company Commander. He later was designated a Public…

“A Tale of Two Holiday Seasons” From Emily Brown, VP Strategy Director, McCann NY Between July and October of this year, average daily searches for inflation surged by more than 1,000 percent compared to last year (Source).   With recessionary concerns looming for consumers and marketers alike, many are wondering if the upcoming holiday season will…

In the Game: 3 Reasons Why Brands Should Leverage Live Sports From Christa Carone, president of Infillion Media. This post originally appeared in AdWeek Whether it’s MetLife Stadium in metro New York or Lumen Field in Seattle, America’s sports arenas have been filling up the past several months. And with that, there’s the chance for…