Posts by members

A Guide to Ad Strategy during Election Season Synopsis: How brands can remain authentic and stop the spread of misinformation in the wake of election season.   The countdown to midterm elections has begun, with political candidates making their final arguments before November 8th. The election result will shape the rest of Biden’s term as voters…

XR Holiday Trends in the Metaverse From Kristin Gluson, VP of Marketing, Trigger XR This holiday season, marketing to consumers is evolving as the metaverse takes ecommerce shopping to a deeper level of engagement and unlocks unique ways for brands and consumers to connect. Bloomberg Intelligence forecasts the metaverse market will reach nearly $800 billion…

DOOH: How retailers can target their audiences during the 2022 holiday season Original article appeared in The Drum Retail marketers and advertisers alike are bracing for a holiday season like no other. From consumers cutting back spending and becoming more intentional with their purchases amid economic uncertainty, to navigating looming supply-chain issues, the continued e-commerce…

Hivestack expands business in Brazil by signing new Supply Side Partner (SSP), RZK Digital Partnership to offer additional programmatic planning and buying scale to advertisers within Brazil and globally   SÃO PAULO, BRAZIL, MONTREAL, CANADA (November 2, 2022) – Hivestack, the world’s leading, independent, programmatic digital out of home (DOOH) ad tech company today announced…

Capitol Outdoor is entering the drone business and partnering with the premiere drone company, PIXIS. Capitol Outdoor is marketing drone light show advertising exclusively to the out-of-home industry. With events like NASCAR and the 2022 Super Bowl on our resume, you are guaranteed a quality light show! Display at the 2022 NBA Draft in NYC:…

Advertising Week returns Monday, October 17th, gathering forward-thinkers, visionaries, media techs, and creators from around the world to discuss the future of marketing, advertising, culture, and technology.

The metaverse isn’t coming; it is expanding. The extended reality (XR) revolution has already begun. Over the next few years, interconnected virtual worlds will forever change the way we engage. Businesses must reframe their approach to marketing, advertising, community, product and platform needs to reach their customers.

While many consumers prefer to open new credit cards online (60%) via web or app, adults between the ages of 18 and 24 are more likely to apply for a credit card in person (35%) than adults that are 25 or older (14%). Younger consumers are also more likely to apply for loans in person, compared to adults ages 25+ (49% vs 37%).

It’s expected that Web3 will get a reality check especially for marketers. Web3 is still highly relevant for product development, though anything designed to reach a wide audience for advertising or promotion will find solutions that have larger user bases and less barriers to entry.