The Club Insider
The Great Debate: An Interview With Shelley Zalis, CEO, Ipsos Open Thinking Exchange
Shelley Zalis, CEO, Ipsos Open Thinking Exchange, shared her insight with us on some of the biggest trends impacting the advertising business today. Shelley will participate in a lively discussion at The Great…
Gyro: The Whole Culture of a Business Should Be Built on Its 'Why'
“The desire to connect with fresh business stories is much more powerful than any notion of brand loyalty…how can brands tap into the power of human relevance?” Check out…
Technology, Driving Changes in Audience Habits, Requires Adaptation by Advertisers and Agencies
This is Part III of a blog series on Davis & Gilbert’s recent report, “Advertising Law: 2013 Lessons Learned & 2014 Practical Advice,” which explores the significant changes in the law…
ADTHINK: What's Trending in Tech & Advertising?
The AD Club and REDBOOKS kicked-off the annual ADTHINK series, the must-attend industry event connecting advertising, technology and the intersection thereof. Check out the highlight video here!
ADTHINK IV – What’s Trending in Tech & Advertising #adthink
It was standing-room only at yesterday’s ADTHINK IV – What’s Trending in Tech & Advertising! From data and real time display targeting to viral marketing and location-based ad tech, the…
The Importance of Establishing Internal and External Procedures for Data Collection, Analytics and Security for Start-Ups
By Richard Eisert & Paavana Kumar, Davis & Gilbert LLP Davis & Gilbert is a proud sponsor of Ad Think “Emerging Tech in Advertising” presented by The Advertising Club of New York…
One Singular Sensation
In yesterday’s New York Times, advertising columnist Stuart Elliott highlighted how The One Club is “taking a step to reconsider the proliferation of ad industry honors” by discontinuing shows in a number of award…
Native Uprising: Is Content the New Advertising?
This post originally appeared in MRM’s SXSW blog. “Content is king.” This isn’t a new conversation, but now the smart brands are starting to figure out how to do it…
FCC’S “PRIOR EXPRESS WRITTEN CONSENT” RULES TAKE CENTER STAGE
This is Part II of a blog series on Davis & Gilbert’s recent report, “Advertising Law: 2013 Lessons Learned & 2014 Practical Advice,” which explores the significant changes in the law relating…
Bringing the SXSW Experience To You!
Whether you’re going to Austin or not, check in here daily for live updates and insights on the SXSW experience from our friends at MRM/McCann! SXSW Blog by MRM/McCann:…