The Club Insider
Adopting a Short-term Marketing Strategy to Succeed in ‘24
From Peder Terjesen, Sales Director, Agency Partnerships, Alliant Amid an ever-changing marketing landscape facing financial uncertainty, shifting customer behaviors, and new regulations to follow, marketers must remain flexible without…
Meet the 2023 Fellow – Mel-Lisa Saunders
Meet the Fellow – Mel-Lisa Saunders “Success is, liking yourself, liking what you do, and liking how you do it.” -Maya Angelou Being a proud graduate of Baruch College in…
Rising to the Challenge of Change
The advertising world as we know it is being challenged by forces in the industry and the world at a pace we’ve never seen before. From embracing new technologies and…
Adapting to New Technologies to Address Client Needs
Maria Breza, VP, Data Platform Operations shares what new technologies and related skills SXM Media has adapted most recently to address client needs. Across the podcasting industry, measurement, especially…
Rising to the Challenge of Change
Q&A with Christine Shoaf, Chief Global Client Officer, Momentum Worldwide What new technologies and related skills has your company adapted most recently to address client needs? We have been…
Meet the 2023 Fellow – Claudene Roye
Meet the Fellow – Claudene Roye “Wherever life takes me that’s where I will go.” Claudene is currently a Marketing Analyst at JetBlue. In her role, she assesses, analyzes, tests…
Meet the 2023 Fellow – Kay Prince
Meet the Fellow – Kay Prince “Most great people have attained their greatest success just one step beyond their greatest failure.” – Napoleon Hill With 7 years of expertise in…
Meet the 2023 Fellow – LeAndra Langhorne
Meet the Fellow – LeAndra Langhorne “Never dilute your voice. I’m here for a reason and I have something to say, and that’s why they called me.”- Issa Rae LeAndra…
Meet the 2023 Fellow – Kristen Hsu
Meet the Fellow – Kristen Hsu “If my mind can concieve it and my heart can believe it, then I can achieve it.” – Muhammad Ali Kristen is an Associate…
Meet the 2023 Fellow – Sofía Estay
Meet the Fellow – Sofía Estay “I belong everywhere I go, no matter where it is or who I’m with, as long as I never betray myself.”- Brené Brown Sofia…