Technology, Innovation and the New Normal with Analisa Goodin, Founder and CEO, Catch&Release

Are there any new policies that your company/agency has put in place to help keep employees inspired during this time? We switched up our monthly employee newsletter to feature all the different things our employees are doing to stay active/creative/curious while sheltering-in-place. Many of our employees are talented artists and creators in their own right, so…

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Greg Garunov | SVP Business Development, Sightly

What makes a positive customer experience? There are several factors that contribute to an ultra-positive customer experience. It’s all about trust in this fragmented, and often times black box media world we live in in 2019. The ability to establish this trust early on is based on having deep knowledge of macro industry trends, tactical…

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Adam Shapiro|VP of Regional Sales, NY Interconnect

What makes a positive customer experience? It may sound simple, but exceeding customer expectations makes the most memorable experiences. We need to recognize that clients  have a multitude of choices, so it’s critical they walk away feeling overly satisfied and confident in the execution. Why is it critical for executives to take customer experience into consideration when…

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Elena Klau | Chief Strategy & Analytics Officer, NA, Momentum Worldwide

What are the most innovative trends happening in advertising now? The innovative trends happening in advertising now revolve around one commonality: collaboration. Brand-to-brand partnerships are the “new B2B” and key to creating an immersive and effective brand experience. Another innovation is to “reverse the course”: today’s brands should prioritize Experience First Marketing, designing the experience…

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Kendall Quinn |Manager, Ad Innovation, WarnerMedia

What are the most innovative trends happening in advertising now? I think that the most innovative trend happening in advertising is no advertising. There is a growing consumer frustration with advertising- the average person is inundated with a whopping 5,000 ads per day. As a result, we’re seeing a lot of growth with subscription models,…

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Dylan Hattem|Founder & CEO, DS Projects

What are the most innovative trends happening in advertising now? This is a difficult question. At a glance, the answer may be what you normally see in major headlines: “AR is The Future” or “Blockchain Will Solve All.” My approach, however, is a bit more pragmatic and overarching. I see two major trends—authentic and localized…

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Dom Heinrich | Vice President Global of Product Innovation & LAB13, MRM//McCann

What are the most innovative trends happening in advertising now? We see a few trends rising at the moment. Many talk about how DARQ technologies will drive the post-digital wave. Distributed ledger technology, Artificial intelligence, extended Reality, and Quantum computing (DARQ) are already having an impact in disparate areas of enterprise. Imagine, 30% of all internet interactions will be…

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