Blogs

“Well done is better than well said.” -Benjamin Franklin Horacio Gavilan is a non-profit strategist and executive with more than 30 years of experience in association management. He is currently the Executive Director of the Hispanic Marketing Council (formerly Association of Hispanic Advertising Agencies), the only national trade association representing the U.S. Hispanic market ecosystem.…

“Al mal tiempo buena cara”- With bad weather, wear a happy face A people champion, Alex Cuevas is passionate about the entire employee experience and ensuring the road for talent within the advertising industry is equitable and inclusive at all levels. Alex currently serves as Senior Vice President, Director of Talent at BBDO North America…

Nancy is the CEO of TBWA\Chiat\Day NY, an award-winning creative agency based in New York. During the course of her 20+ year career in the marketing industry Nancy has partnered with dozens of companies to develop their brands, creating meaningful relationships with their customers to ultimately drive a more purposeful and profitable future.  Nancy’s experience…

“Great acts are made up of small deeds.” – Lao Tzu Eliza Yvette Esquivel is a C-level consultant and global strategist who is currently CSO at Barbarian.   She is passionate about helping brands grow by synchronizing data, insight, and breakthrough creative experiences. Eliza has 20 years of diverse experience, spanning both the client and agency…

“They tried to bury us, but they didn’t know we were seeds”. – Mexican Proverb. Criseli Saenz is a Diversity, Equity & Inclusion specialist, event producer, and conscious connector driving local and global impact. With over 10 years of experience in the development and implementation of creating a more diverse and equitable workforce at parent company…

“Don’t let fear stop you. Don’t give up because you are paralyzed by insecurity or overwhelmed by the odds, because in giving up, you give up hope. Understand that failure is a process in life, that only in trying can you enrich yourself and have the possibility of moving forward. The greatest obstacle in life…

“I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel” – Maya Angelou Marta is a true business innovator in the Marketing and Technology industry with experience across several leading global technology firms as well as the startup world. In…

“Don’t dream about success. Get out there and work for it.” Rafael Rivero is the SVP of Media and Marketing Effectiveness in Verizon’s CMO organization. He is accountable for the ROI of the full advertising investment, media planning and execution, marketing advanced analytics, marketing transformation, and agency and production management. Prior to his current role,…

“Adapt what is useful, reject what is useless, and add what is specifically your own.”– Bruce Lee As President of Publicis Media’s Multicultural Practice, Cultural Quotient, Lisa Torres has created a more modern, data-centric way to approach the multicultural marketplace, collectively leading over 140 multicultural experts at the largest targeted cultural digital investor in the…