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Meet The Fellows: Chelsea St. Clair
Chelsea St. Clair has spent the entirety of her career thus far pushing to be in strategic roles that work to flex her critical thinking and curious nature. After graduating from the University of Kentucky (and her third agency internship) Chelsea moved to Boston to start her career as a Brand Strategist at Arnold…
Read MoreState of the Industry with Talent in Mind
By Angelo Scialfa III, President, Fox Run Group As agencies have faced recent financial hardships due to the current climate, how do you think they can make hiring new talent a priority? Not sure hiring of new talent is a priority or will be a priority until there is some changes in the economic climate. …
Read MoreReOpening and Ad Spend; What It Means For Retail and Ecommerce.
From Members Michael McIntosh II, Director, PwC and John Rolston, Director, PwC As our economy begins to reemerge, and some stores and businesses start to reopen with limited capacity, what are some tips for driving demand with controlled capacity? While in-store capacity may be restricted, consumers have already signaled their preference: They want the optimal…
Read MoreMomentum's Commitment to Inclusion; Q and A with Jennifer Frieman, Chief Talent Officer, Momentum Worldwide
Does your company/agency have any D&I initiatives? If so, what are they? What D&I initiatives are you most proud your company supports? We have been dedicated to expanding diversity and inclusion, not just by changing the tapestry of our talent pool, but by changing the landscape of the talent pipelines that feed our future. At Momentum, one of our…
Read More10 Interesting Things You May Not Know About Super Bowl Advertising
(written in February 2023, updated February 2024) Advertising during the Super Bowl is a privilege for any advertising professional, not only because of the one hundred million people tuning in every year — making it the most watched program in the US — but also because of the incredible amount of resources it takes to…
Read MoreOUTFRONT Media Celebrates Black History Month with Inspiring OOH Campaigns, Ad Age Partnerships, and Community Collaborations
NEW YORK, Feb. 5, 2024 /PRNewswire/ — OUTFRONT Media (NYSE:OUT), one of the largest out-of-home media (OOH) companies in the U.S., is proud to announce its extensive plans for Black History Month. This year’s celebration features inspiring out of home (OOH) initiatives, a renewed partnership with Ad Age for the Black Creative Excellence Campaign, and impactful collaborations with communities…
Read MoreThe Importance of Human-Centricity: Yasuharu Sasaki, Head of Digital Creative and Executive Creative Director, Dentsu, Inc.
We asked our 2020 ANDYs jury their thoughts on what the new year will bring us in the advertising industry and Yasuharu Sasaki shared: What creative trends do you think you’ll see in 2020? Human-centric. Digital is everywhere, and people have got a lot of convenient tools and interesting experiences. However, they are still in…
Read MoreOut-Of-Home Must Transcend Advertising
Out-Of-Home Must Transcend Advertising by Karl Greenberg I nearly embarrassed myself. I was at The Advertising Club’s Wednesday event in New York on the state of the OOH marketplace. During the first panel, moderated by our own Steve McClellan, I was about to stand up and ask about new out-of-home marketing technology as a channel…
Read MoreImpact for Good – Brands that Move NY Invest Media Dollars in NY
Transit systems don’t just move people; they ensure the vitality of our cities. In fact, the growth of New York City — its business districts, neighborhoods, retail footprint — and the subway system are intrinsically linked. The same can be said for bus routes and the rail network; transit is ‘demand responsive’ and built to…
Read MoreIcons, RockStars, & Innovators: Vita M. Harris
What makes you an Icon? Your authentic and influential leadership style that has contributed to your trailblazing career success. You have broken barriers, overcome adversity, and as a result, are a role model to many. Vita M. Harris is a dynamic industry leader. Throughout her career spanning 30+ years, she has developed innovative techniques and tools, resulting…
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