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Innovator – Sylvia Zhou
Innovator — Sylvia Zhou Sylvia is the Head of Global Industry Marketing at Meta, where she leads a team of business marketers to build insight-driven industry and thought leadership programs at global tentpoles such as CES, Davos, MWC, and Cannes Lions Festival of Creativity, and for the tech company’s largest owned events such as Meta…
Read MoreYear In Review: OOH's Big Moment
From Member Lucy Markowitz, VP of National Sales (US), Vistar Media How have your priorities/goals shifted from the start of 2020? Prior to the pandemic, OOH was experiencing major growth. This was due, in part, to the increased digitization of the industry as well as targeting capabilities and data available via programmatic. Of course, OOH…
Read MoreKey Takeaways from The AD Club’s Inaugural Measurement:NOW Conference
On January 29th at our first Measurement:NOW Conference, we learned a few things about how measurement is used now and how invaluable smart and addressable data is today for the brand and the consumer. Here are 5 key takeaways that we found that are important for the brand to consumer journey: Focus on the customer…
Read MoreBEN Group Acquires YouTube Channel-Optimizing Browser Extension ‘TubeBuddy’
BEN, the entertainment AI company that places brands into influencer, streaming, TV, music, and film content, today announced the acquisition of TubeBuddy, the largest platform to help YouTube creators optimize their audience and channel growth. Terms of the deal were not disclosed. TubeBuddy will become a division of BEN Group and Rob Gabel, founder and former CEO…
Read MoreAdClub: How to Navigate the Future of Travel
From Member Evan Rutchik, CRO, Ogury During the recent Advertising Club of New York webinar, Navigating the Future of Travel, I shared various travel trends and predictions which were identified based on Ogury’s unique, reliable mobile user and behavior data. Following the presentation, I was lucky enough to speak with Molly Battin, VP of Marketing…
Read MoreMeet The Fellows: Kristen Dufauchard
Kristen Dufauchard is a marketing and communications leader with over ten years of experience designing and delivering campaigns for colleges, universities, government organizations, businesses, and international brands. She currently serves as the Associate Director of Communications for the NYU Libraries. Her role is responsible for leading the global division’s newly formed Department of Communications,…
Read MoreMeet The Fellows: Kristin Parris
Kristin Parris is a Talent Development Senior Manager at Essence, a global, data-driven advertising agency, where she designs and facilitates learning experiences that ensure people excel in their roles as media professionals and future leaders. In this capacity, she partners closely with business leaders to build high-performance teams with best in class onboarding, training,…
Read MoreMeet The Fellows: Chelsea St. Clair
Chelsea St. Clair has spent the entirety of her career thus far pushing to be in strategic roles that work to flex her critical thinking and curious nature. After graduating from the University of Kentucky (and her third agency internship) Chelsea moved to Boston to start her career as a Brand Strategist at Arnold…
Read MoreState of the Industry with Talent in Mind
By Angelo Scialfa III, President, Fox Run Group As agencies have faced recent financial hardships due to the current climate, how do you think they can make hiring new talent a priority? Not sure hiring of new talent is a priority or will be a priority until there is some changes in the economic climate. …
Read MoreReOpening and Ad Spend; What It Means For Retail and Ecommerce.
From Members Michael McIntosh II, Director, PwC and John Rolston, Director, PwC As our economy begins to reemerge, and some stores and businesses start to reopen with limited capacity, what are some tips for driving demand with controlled capacity? While in-store capacity may be restricted, consumers have already signaled their preference: They want the optimal…
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