Foundation & Inclusion
Meet the 2023 Fellow – Sofía Estay
Meet the Fellow — Sofía Estay “I belong everywhere I go, no matter where it is or who I’m with, as long as I never betray myself.”— Brené Brown Sofia Estay is a manager at Amazon Ads where she leads and develops a team of 8 Account Managers across top Consumer Healthcare accounts. She is…
Read MoreMeet the 2023 Fellow – Ashley DeLeon
Meet the Fellow — Ashley DeLeon “I really think a champion is defined not by their wins but by how they can recover when they fall.” – Serena Williams From Office Administrator at Dentsu to the role of Event Manager, Ashley has woven an inspiring professional journey. Elevating from orchestrating seamless office dynamics, she spearheaded…
Read MoreMeet the 2023 Fellow – Domenica D’Ottavio
Meet the Fellow — Domenica D’Ottavio “The happiness of your life depends upon the quality of your thoughts.” – Marcus Aurelius Domenica D’Ottavio is the Associate Director of Digital PR at Journey Further, where she brings an exceptional track record of creating and implementing cutting-edge PR strategies for a diverse clientele across industries. With a…
Read MoreMeet the 2023 Fellow – Jody-Ann Crooks
Meet the Fellow — Jody-Ann Crooks “The world is your catwalk, so just remember this when you’re out there.” — RuPaul A proud Jamaican native, Jody is a strategic out-of-the-box thinker dedicated to achieving brand goals and pushing innovation. She is currently a Group Account Supervisor at McCann Health New York, an IPG Health company.…
Read MoreMeet the 2023 Fellow – Fatima Chaudhry
Meet the Fellow — Fatima Chaudhry “Verily, with hardship comes ease” – Quran 94:6 Fatima is a dedicated business intelligence enthusiast with experience in performance analytics, business strategy & advertising technology solutions. She joined Initiative in 2019 and has since served as an analytics lead for clients across verticals including auto-retail, technology/software, pharmaceutical and retail.…
Read MoreReaping the Benefits of a Diverse Workforce
America is a diverse country and grows even more diverse each decade. By 2040, ethnically diverse groups will constitute the majority. Marketers and brand leaders are coming to terms that in order to keep pace with their market share and achieve revenue growth, they must not only understand this trend. but acknowledge and embrace…
Read MoreIcons, Rockstars, & Innovators – Lynnwood Bibbens
Lynnwood Bibbens is a serial entrepreneur and the CEO & Founder of ReachTV. As CEO, Bibbens has taken a leadership role in identifying new markets and opportunities for the ReachTV Network, resulting in the Company’s seminal sales, distribution and partnership deals with world-class traditional and digital media and technology powerhouses. Bibbens has led the Company’s…
Read MoreIcons, Rockstars, & Innovators – Tessa Green
Tessa Green’s career trajectory is filled with purpose, intentionality, and passion. On the heels of a 7-year career in the Banking and Telecommunication industries, Tessa embarked on a career in media focused on elevating brands and authentically connecting with consumers. She is an accomplished advertising and marketing leader with over 15 years of experience with…
Read MoreIcons, Rockstars, & Innovators – Marc Strachan
Always thinking forward, and looking for new ideas, Marc Stephenson Strachan brings significant credentials to the Marketing & Advertising Industry. Marc is currently the CMO of the ADGILE Media Group, the nation’s first tech- enabled truck-side media and promotional platform. Before establishing his Coaching practice, and The Arsenal Approach© to personal and professional development, Marc…
Read MoreIcons, Rockstars, & Innovators – Neal Arthur
Neal Arthur is the CEO for Wieden+Kennedy. During his career, Neal has expanded Wieden’s portfolio of clients to include a broad and diverse roster of iconic brands. Under his leadership, the agency has grown significantly and in 2021, celebrated its best year on record. Wieden+Kennedy has consistently been recognized as one of Fast Company’s “Most…
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