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Rockstar – Pilar Mera
Pilar Mera is the Global Director of Diversity, Equity & Inclusion at NBCUniversal leading their Employee Resource Groups – a footprint of over 225 leaders, 135 chapters, 25 locations and more than 12,000 Members. A seasoned marketer for leading brands in the media and entertainment industries, she was formerly the Director of Trade Marketing for…
Read MoreMeet The Fellows: Bernice Veloz
Before starting her new role as Senior Account Manager at Culture Trip, Bernice was an experienced Content & Partnerships Manager at Publicis Media Groupe. She has a history of developing and executing integrated marketing campaigns for Metro by T-Mobile, Liberty Mutual, eBay and Campbell’s Soups Company. A “Multicultural Marketing Guru in Training” Bernice is…
Read MoreSXM Media: The Advertiser’s Guide to the Holidays
There’s Snow Time Like the Present We’re currently at the peak of summertime. The sun’s a-blazin’, kids a-playin’, and your media budget is rampin’ up for the holiday season. So what better time to bring you everything you need to know to ensure this year’s campaign resonates and differentiates? No one knows your industry better…
Read MoreInside the Evolving Workplace: Leadership, Employee Expectations, and the New Hiring Landscape
Q&A with Courtney Branson, Head of People at Grocery TV What are the top three priorities for leaders? Employees? Leaders Sustainable Business: Building an effective and efficient company through clear performance expectations and focused goals instead of over-hiring or overwhelming their team. Team Growth: Investing in the company’s future through holistic training, feedback, and diverse…
Read MoreFRESH COAT — THE STORY BEHIND OUR SHOP REPAINT
Published on June 23, 2023 by Jewel Addy in Daily Grind,Love,Technique and Tradition With nearly 20 years on the wall, we’ve painted thousands of public art murals for media, commercial, and community-oriented clients. Occasionally, we’ll also wield our brushes to beautify our workspace. Seven years of one shop design in Brooklyn and Los Angeles is a good run, but…
Read MoreREFLECTIONS OF A YOUNG ADVERTISING PROFESSIONAL
Coming into the seventh and final week of the A&M Series, a course offering presentations from masters of the industry who are redefining our business, audiences have gained tremendous insights and access to some of the brightest minds in advertising and marketing. On October 21st, Kris Magel, Chief Investment Officer, Initiative, discussed the key trends in media today from an agency perspective.…
Read More15 Seconds of Fabulous
OUTFRONT teamed up with GLAAD to bring you our Pride 2023 Campaign, 15 Seconds of Fabulous. For a donation of at least $15 to GLAAD, your photo, name, and message will be featured on billboards during your city’s Pride celebration or nationally. Hello fabulous fame! Use your 15 Seconds of Fabulous to show your Pride and support for…
Read MoreInnovator – Susie Nam
As ex-CEO of Droga5 New York, Susie Nam sits at the helm of one of the most influential agencies in the advertising industry, driving client business across North and South America. Since joining Droga5 14 years ago, Susie has risen to the top of the organization and been instrumental in the agency’s significant growth…
Read MoreMeet The Fellows: Taylor Yarbrough
Taylor Yarbrough was born and raised in New Orleans and has lived in Houston, Atlanta, and New York City. As a graduate of Spelman College, Taylor earned her BA in Psychology. Her introduction into the advertising world came as an intern at Ogilvy & Mather in NYC where she worked on the British Airways…
Read MoreElena Klau | Chief Strategy & Analytics Officer, NA, Momentum Worldwide
What are the most innovative trends happening in advertising now? The innovative trends happening in advertising now revolve around one commonality: collaboration. Brand-to-brand partnerships are the “new B2B” and key to creating an immersive and effective brand experience. Another innovation is to “reverse the course”: today’s brands should prioritize Experience First Marketing, designing the experience…
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