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In the fast-evolving world of marketing, standing out isn’t just a luxury—it’s a necessity. Brands must leverage innovative strategies to capture consumer attention and drive conversions. As retail media evolves beyond traditional digital advertising, HSAD, LG’s in-house agency, is pioneering a data-driven approach that integrates creativity, technology, and consumer insights to create seamless, high-impact shopping…

How AI Can Elevate—Not Replace—the Human Side of Marketing AI isn’t coming—it’s here, and it’s transforming marketing at an unprecedented pace. What began as a tool for automation has evolved into a force capable of decision-making, personalization and even fostering creative collaboration. As AI advances from generative to agentic capabilities, brands must navigate an important…

  OVERVIEW At CES 2025 (Jan. 7-10), things felt different. Wildfires raged in Los Angeles, while technology giants like Meta shared updates that threatened to overshadow the exhibitors, brands, and marketers that descended upon Las Vegas for the annual trade show. According to the Consumer Technology Association, CES “drew in 4500+ exhibitors & 141K+ attendees,…

In what marks its third postponement, Google has again announced a new timeline for the deprecation of third-party cookies in Chrome, now set for early 2025. Despite this being the latest in a series of delays, marketers appear unfazed. They are preparing for a future that is less reliant on third-party cookies and focusing on…

In a Legends & Leadership conversation with Jack Myers, Gina Grillo, President and CEO of The Advertising Club of New York and International ANDY Awards, shared her passion, commitment, and her relentless pursuit of diversity, equity, inclusion, and belonging (DEIB) in the advertising industry. Gina, a visionary leader with over 15 years at the helm of the…

“Don’t let fear stop you. Don’t give up because you are paralyzed by insecurity or overwhelmed by the odds, because in giving up, you give up hope. Understand that failure is a process in life, that only in trying can you enrich yourself and have the possibility of moving forward. The greatest obstacle in life…

By Daniel Church, originally appearing on ANA Here, there, and everywhere.” Originating from a 1960’s Beatles song, it’s a commonly used phrase describing a situation that is all over the place, or that lacks continuity. Today, it aptly describes the current state of the TV advertising market. Valued at approximately $87 billion in the U.S., TV has evolved…