The Club Insider
Beyond the Algorithm: The New Creator Playbook
For years, marketers have focused on understanding the algorithm—how to optimize for it, work with it, and ultimately win it. But today’s consumers are quietly changing the rules. Rather than…
Measuring What Matters: Building a More Complete View of Impact
Marketers have never had more information available to them, yet greater access to data does not always produce greater confidence in decision-making. Across media, commerce, customer experience and brand measurement,…
The ADVERTISING Club of New York Names Five New Board Members and Recognizes Exceptional Volunteerism
NEW YORK, July 27, 2026 – The ADVERTISING Club of New York, the industry’s leading professional organization representing the advertising, media, marketing, and ad-tech industries is pleased to announce the appointment of five individuals to…
Advertisers and Agencies Have Adopted AI. Now They Need to Prove It Works.
Artificial intelligence has moved quickly from experimentation to everyday use across advertising and agencies. AI already matters to marketing, media and creative work. What remains to be seen, however,…
The AI Adoption Gap: Organizations Don’t Have an AI Problem, They Have a Business Problem They Haven’t Pinned Down
Byline: Co-Authors Jean Marc Papin, Blue Wind Advisory & Pedro L. Rodriguez, PLR Group Inc. If there was one theme that emerged from conversations at Cannes Lions this year, it was this: organizations…
Young Pro Corner: Florencia Luna, Senior Art Director, Burson New York
Florencia Luna Senior Art Director, Burson New York Florencia creates ideas and crafts visual narratives that help brands connect with people in meaningful ways across earned, social, and integrated campaigns,…
Young Pro Corner: Alana Meraz, Manager of Media Partner Promotions, NWSL
Alana Meraz Manager of Media Partner Promotions, NWSL What first drew you to the advertising/marketing industry? Once I got a taste of the sports business innerworkings, I knew that’s what I wanted…
Screenverse Welcomes Jonathan LaConti as SVP of Sales to Accelerate Next Phase of Revenue Growth
Strategic hire signals Screenverse’s commitment to accelerating programmatic growth and expanding DOOH’s role within omnichannel advertising strategies NEW YORK, NY – June 4th, 2026 – Screenverse, the leading programmatic monetization…
AAPI Heritage Month | Icon: Crystal Park
As Chief Marketing Officer of Horizon Media Holdings, Crystal Park is focused on differentiating Horizon as a fiercely independent growth partner for brands that deserve more from their agency.…
AAPI Heritage Month | Innovator: Sakib “Saks” Afridi
Saks Afridi is an award-winning Executive Creative Director and multidisciplinary artist who blends technology, culture, and storytelling across advertising and art. He currently leads creative for Mercedes-Benz, has led creative…