The Club Insider 

Cracking the Code: How Multicultural & Gen Z Reshape Mainstream Marketing

In collaboration with Horowitz Research, Direct Digital Holdings commissioned a survey of over 2,300 U.S. consumers to delve into the impact of Black/African American, Hispanic/Latin, AAPI, and LGBTQIA+ consumers’ brand…
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A Hot Start to the New Year – Measurement Importance (Staying ahead)

    At the tail end of last year, IAB released key trends in digital advertising for 2024, among them being the need for greater innovation in cross-channel measurement tools.…
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April: The Trends That Stuck, the Trends That Flunked According to Adam&EveDDB

The Ad Club asked  member companies their  take on the trends that impacted their business in Q1 and posed the following question: Culture has become a huge initiative for many…
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April: The Trends That Stuck, the Trends That Flunked 

The Ad Club asked  member companies their  take on the trends that impacted their business in Q1 and posed the following question: Culture has become a huge initiative for many…
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A Journey of Inclusion: Gina Grillo’s Passionate Mission in the Advertising World

In a Legends & Leadership conversation with Jack Myers, Gina Grillo, President and CEO of The Advertising Club of New York and International ANDY Awards, shared her passion, commitment, and her relentless…
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Trademark Considerations for Copyrighted Works in the Public Domain

Trademark Considerations for Copyrighted Works in the Public Domain By: Joy Wildes & Claudia Cohen In the United States, an original work of authorship fixed in a tangible medium of…
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Ensuring Authentic Consumer Reviews

Ensuring Authentic Consumer Reviews By: Paavana Kumar In the wake of its updates to the Endorsement Guides, the FTC also recently announced a Proposed Rule on the Use of Consumer…
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Rockstar – Angela Mayfield

Rockstar – Angela Mayfield Angela is an experienced marketer with a background in global business development and strategy. She is currently the Head of Growth, US at Initiative where she…
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Rockstar – Aaron Francois

Rockstar – Aaron Francois Aaron is a Blerd, social media enthusiast, sneakerhead, and lover of all things DEI. He was first exposed to the marketing industry via the 4A’s MAIP…
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Innovator – Erica Irvin

Innovator – Erica Irvin Erica Irvin is Group Vice President and Chief Counsel for Legal at Albertsons Companies Inc., charged with leading a team of attorney and non-attorney professionals to…
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