The Club Insider
Out Of Home Leads Advertising-Supported Media in Positive Value Perceptions
Originally published on MediaVillage The Myers Report, which is entering its 40th year as the leader in researching, analyzing and reporting on media company performance and advertising industry trends, recently…
Winmo Debuts Branded Content
Click Here Winmo has integrated select branded content insights from Contalto into its advertising database, unearthing opportunity in a fast-growing but often unmeasured segment of digital media: sponsored content. Contalto…
The Role of AI in Out-of-Home Advertising: Understanding its Limitations and Opportunities
From Shawn Spooner, CTO, Billups “All models are wrong, but some are useful,” British statistician George Box famously said back in the 1970s. In today’s world, where AI tools…
GPTs are Here. And They Work Better in Layers.
GPTs are Here. And They Work Better in Layers. By Tony Jones and Dom Heinrich, Instructors and CoFounders at Creative-AI.Academy We know ChatGPT as the main interface with AI…
Reflecting on 2023
1. Reflecting on 2023 Trends: In 2023, Momentum Worldwide continued embracing digital innovation via human-centric approaches. While we recognize the importance of human interaction in retail, we also acknowledge the…
Podcasting Predictions for New Year
The podcast advertising ecosystem will grow in new ways in 2024. According to the IAB, podcasting is one of the fastest growing digital channels, up 26% year over…
Impact for Good – Brands that Move NY Invest Media Dollars in NY
Transit systems don’t just move people; they ensure the vitality of our cities. In fact, the growth of New York City — its business districts, neighborhoods, retail footprint — and…
CTV Ascends: Navigating the Future of Digital Advertising with Transparency
CTV Advantage Today and Tomorrow Connected TV (CTV) has not merely emerged; it has become the primary force reshaping how audiences interact with digital video content. As eMarketer’s 2023 forecasts…
Meet the 2023 Fellow – Katie Wall
Meet the Fellow – Katie Wall “You must be prepared to work always without applause” – Ernest Hemingway KT Wall is a New York-based entrepreneurial brand marketer specializing in digital…
Adopting a Short-term Marketing Strategy to Succeed in ‘24
From Peder Terjesen, Sales Director, Agency Partnerships, Alliant Amid an ever-changing marketing landscape facing financial uncertainty, shifting customer behaviors, and new regulations to follow, marketers must remain flexible without…