The Club Insider
Looking towards 2021: 4 ways to take a customer-centric approach to advertising
By Ryan Mayward, Global Head of Agency and Adtech Sales, Amazon Advertising In the advertising industry, we’re used to change. Every year, customer behaviors shift, new technologies become widely adopted,…
2020 Trends in Marketing Communications Law
In their biggest issue to date, Davis & Gilbert LLP’s attorneys discuss the rapid changes in federal and state laws, regulatory actions and self-regulatory obligations that are being fueled by…
BEN Group Acquires YouTube Channel-Optimizing Browser Extension ‘TubeBuddy’
BEN, the entertainment AI company that places brands into influencer, streaming, TV, music, and film content, today announced the acquisition of TubeBuddy, the largest platform to help YouTube creators optimize their…
for the disruptors
From Member Kevin Coval, Executive Creative Director, Momentum Worldwide, Chicago This summer, these past ten months, have been eye-opening for many who believe in the sanctity of the status quo.…
Neurodiversity Initiative: Creative Spirit
Q&A with Former AD Club Board President, Chief Partnerships Officer, Organic; and Co-founder of Creative Spirit What is Creative Spirit? Creative Spirit is the first global organization to match neurodiverse…
Leading In Uncertain Times
Lessons from CMOs prepared for the Future The role of the chief marketing officer is more difficult than ever. ‘Business as usual’ is no longer an option and the future…
NYC's New Live Subway Map From Club Members Work & Co.
Work & Co has launched the first major redesign of the MTA subway map in decades, and acclaimed filmmaker Gary Hustwit documented the process of creating a new “live map” — one…
AdClub: How to Navigate the Future of Travel
From Member Evan Rutchik, CRO, Ogury During the recent Advertising Club of New York webinar, Navigating the Future of Travel, I shared various travel trends and predictions which were identified…
2020: The Year of Disruption
From Member Troy Troutner, Regional Vice President, West Coast, Kargo Remember when the word “disruption” was primarily about tech innovations? Then a global pandemic came along, followed by a long-overdue mass…
Disruption Across The Brand and Equity Landscape
From Member Brian Rappaport, CEO, Quan During a time where disruption is necessary, what brands do you think have successfully taken up the charge of disrupting the status quo? I…