The Club Insider
Why I’m So Excited for This Year’s OBIE Awards
The OBIE Awards are coming back to New York City on October 15, and this year, we’re making a night of it. There are some events you work on that,…
Hispanic Heritage Month | Icon: Isaac Mizrahi
Professional Overview Isaac Mizrahi is an award-winning marketing executive and thought leader with 30+ years of experience driving growth for world-class brands. Throughout his career, he has held leadership roles…
Hispanic Heritage Month | Rockstar: Melissa Tito
Melissa Tito is an award-winning Latina Senior Art Director at Translation whose hatred of ads somehow led to a successful career in making them cooler. Raised in NJ by…
Hispanic Heritage Month | Isabel Rafferty Zavala
Isabel Rafferty Zavala is the Founder and CEO of Canela Media, a technology-driven media company and the leading streaming destination for Latino audiences in the US and Latin America.…
Hispanic Heritage Month | Rockstar: Nicole Mestres
Nicole Mestres is Managing Director of Talent, Organizational Effectiveness, & Talent Acquisition at VML (a WPP company), where she bridges human-centered design, talent strategy, and AI integration to drive organizational…
Hispanic Heritage Month | Innovator: Dennis Colon
Dennis Colón is an award-winning media and technology executive with decades of experience driving digital transformation across leading media organizations. As the Head of AI Strategy At Boostr, he has…
Hispanic Heritage Month | Rockstar: Kristia Watkins Melendez
Kristia Watkins Melendez is a Costa Rican American audience strategist shaped by her Miami upbringing. As part of SiriusXM Media’s Fluency team, Kristia connects the dots between cultural conversations,…
Hispanic Heritage Month | Icon: Antonio Lucio
Antonio Lucio is Chief Marketing and Corporate Affairs Officer at PayPal, where he leads global brand, marketing, and corporate affairs. An industry-recognized thought leader and experienced performance marketer, Antonio…
Market With a Community, Not at One: Lessons From The People’s Theatre’s New Brand Campaign
One of the things my work with cultural organizations continues to reinforce is the difference between an audience and a community. An audience consumes something. A community participates in…
Retail Media Measurement in Practice: What Buyers Are Telling Us
Retail media has long had a compelling measurement proposition: connect advertising exposure to transaction data and show what happened next. But as retail media has expanded across onsite, offsite and…