The Club Insider
Advertisers and Agencies Have Adopted AI. Now They Need to Prove It Works.
Artificial intelligence has moved quickly from experimentation to everyday use across advertising and agencies. AI already matters to marketing, media and creative work. What remains to be seen, however,…
The AI Adoption Gap: Organizations Don’t Have an AI Problem, They Have a Business Problem They Haven’t Pinned Down
Byline: Co-Authors Jean Marc Papin, Blue Wind Advisory & Pedro L. Rodriguez, PLR Group Inc. If there was one theme that emerged from conversations at Cannes Lions this year, it was this: organizations…
Young Pro Corner: Florencia Luna, Senior Art Director, Burson New York
Florencia Luna Senior Art Director, Burson New York Florencia creates ideas and crafts visual narratives that help brands connect with people in meaningful ways across earned, social, and integrated campaigns,…
Young Pro Corner: Alana Meraz, Manager of Media Partner Promotions, NWSL
Alana Meraz Manager of Media Partner Promotions, NWSL What first drew you to the advertising/marketing industry? Once I got a taste of the sports business innerworkings, I knew that’s what I wanted…
Screenverse Welcomes Jonathan LaConti as SVP of Sales to Accelerate Next Phase of Revenue Growth
Strategic hire signals Screenverse’s commitment to accelerating programmatic growth and expanding DOOH’s role within omnichannel advertising strategies NEW YORK, NY – June 4th, 2026 – Screenverse, the leading programmatic monetization…
AAPI Heritage Month | Icon: Crystal Park
As Chief Marketing Officer of Horizon Media Holdings, Crystal Park is focused on differentiating Horizon as a fiercely independent growth partner for brands that deserve more from their agency.…
AAPI Heritage Month | Innovator: Sakib “Saks” Afridi
Saks Afridi is an award-winning Executive Creative Director and multidisciplinary artist who blends technology, culture, and storytelling across advertising and art. He currently leads creative for Mercedes-Benz, has led creative…
Sound Thinking: Creative Effectiveness in an Age of AI
I’ve been watching the AI conversation in our industry with equal parts fascination and fatigue. The fascination comes from genuine curiosity. I’ve spent most of my career at the intersection…
AAPI Heritage Month | Rockstar: Youna Kim
Youna Kim is a Senior Vice President of Investment at Zenith and a driving force behind modern media strategy for Fortune 100 brands. Based in Atlanta, she leads large‑scale digital…
Retail Media’s Next Phase Depends on Buyer Confidence
Retail media has moved from a promising tactic to major media infrastructure. Circana projects global retail media ad spend will reach $280 billion by 2029, and the channel is already expanding well…