The Club Insider
How Brands Stay Genuine During Pride
Our research at Nielsen shows that globally LGBTQ+ people felt the best way to improve inclusion in the media was to avoid stereotyping and tropes. That means that marketers have…
Communicating to the LGBTQIA+ Community: during Pride and Beyond
As a data strategist my job is to understand how people perceive and relate to brands and culture. As a member of the queer community, annually I find myself as both advertiser…
Brands Are More Than Just Narrators – Creative Director Thoughts on Inclusivity
My best advice to brands is to not be swayed by public reactions and stand firm with the community. I think what stings more in times of uncertainty—more than the…
Get Over the Rainbow-Washing: How Advertisers can create lasting change for the LGBTQI+ community
Around the world, Pride is celebrated in June to empower and amplify the LGBTQI+ community through parades, parties, protests, and marches, deriving from the Stonewall Riots in NYC. Cut to…
S’more product lead & Ad Club honoree Regina Guinto on the influencer-fueled future
Guinto spent the early part of her career with ad platform Jun Group, where she started as an account coordinator. Over the course of six years, she worked her way…
Introducing the PGA Jr. League Safari Par-Tee app: an interactive golf game for kids featuring collaborative play through augmented reality
The PGA is launching the PGA Jr. League Safari Par-Tee mobile app today, available for free download. Designed as an interactive mobile game, the PGA Jr. League app allows kids…
Ad Club Industry Legend Rishad Tobaccowala on why the next 10 years will be the best
If you’ve been in or around advertising for the past four decades, you’ve probably heard the name Rishad Tobaccowala. Throughout that time, he has served at the upper echelons of…
Unilever COO & Ad Club honoree Esi Eggleston Bracey on the need for a people-first ethos
I consider myself a human-centric business leader more than I do a marketer. But I think that's what marketing is. It's understanding what people need. And it's creating propositions and…
Hivestack and Yahoo Announce Strategic Global Programmatic DOOH Partnership
Yahoo and Hivestack, the world’s leading, independent programmatic digital out of home (DOOH) ad tech company, have today announced a strategic global partnership to connect their industry-leading technologies, and enable…
Mental Health in the Ad Industry
In the early days of the pandemic, there was an unrelenting narrative of loss and return to what we had lost. This loss translated into our work lives where the…