The Club Insider
Cyber – it’s not just for Monday anymore
From Members Rosie D’Amato, Manager Publisher Partnerships, Kargo and Katherine Richter, Manager Publisher Partnerships, Kargo This year has undergone a seismic shift in consumer behaviors. With the pandemic and the…
Influencer Impact on Holiday Retail
From Member James Myrick, SVP, Performance Marketing, BEN How do you think stores/brands will entice consumers on Black Friday this year? Influencer marketing will play a bigger role for stores…
Holiday Retail Predicted To Skyrocket
From Member Evan Rutchik, US CRO at Ogury How do you think stores/brands will entice consumers on Black Friday this year? Black Friday Frenzy is already underway, with multiple brands…
OOH's Biggest Opportunity Yet
From Club Member Kiera Wood, Senior Marketing Specialist, OUTFRONT Media Why is it important for brands to advertise this year during the holiday season? Although name brand product scarcity feels…
Retail Predictions: The Need For Brick and Mortar Remains
From AD Club Members Abbie Baehr, SVP, Group Director of Strategy, NA & Global Brands, Momentum Worldwide and Carly Johnson, Director of Strategy, NA, Momentum Worldwide How do you think…
Happy Holiday Shopping!
From Our Members At Outfront Media Top of mind awareness is more important than ever and Outfront’s Midwest Marketing Director, Erin Brady breaks down e-commerce and OOH here. It’s a…
Lee Nadler shares advice on making a transition at this transformative time
From Lee Nadler, Chairman of The Board, The ADVERTISING Club & CMO, Tomo The pandemic has shown us the importance of being comfortable with the uncomfortable. To move forward with…
Looking towards 2021: 4 ways to take a customer-centric approach to advertising
By Ryan Mayward, Global Head of Agency and Adtech Sales, Amazon Advertising In the advertising industry, we’re used to change. Every year, customer behaviors shift, new technologies become widely adopted,…
2020 Trends in Marketing Communications Law
In their biggest issue to date, Davis & Gilbert LLP’s attorneys discuss the rapid changes in federal and state laws, regulatory actions and self-regulatory obligations that are being fueled by…
BEN Group Acquires YouTube Channel-Optimizing Browser Extension ‘TubeBuddy’
BEN, the entertainment AI company that places brands into influencer, streaming, TV, music, and film content, today announced the acquisition of TubeBuddy, the largest platform to help YouTube creators optimize their…